Marketing To Job Seekers
Companies looking to fill a new or replacement position within the company usually post a job description on their web site, run an advertisement in the local newspaper with an abreviated job description, or hire a third party recruiting firm (headhunter) to fill the position after giving them the job description. There is nothing wrong with providing candidates a job description, per se, but in order to run an effective job search the hiring company needs to provide more information to the job seekers and/or the third party recruiting firm(s). Information rarely included in the job description but often requested by job seekers includes:
“What will I get to do and will my contributions to the company be recognized?” (You would be suprised by how many job descriptions do not include an accurate description of the work that needs to be done)
“What will I earn?” ( I know job seekers should only be worried about the job and not the $ but to some people money is important and the word “competitive” just does not get it done)
“What are the benefits?” (An increasingly important issue for job seekers as benefits go the way of the dodo bird)
“What will I get to accomplish?” (Job seekers do not want to feel like a very small cog in the company drive train)
“Who will I be working with?” (Can be very important for younger job seekers looking for a mentor)
“Are there promotional opportunities in this position?” (Companies that have a policy and a record of promoting from within have a real advantage answering this question).
“What will I get to learn and is their any training provided?” (Very important for entry level job seekers)
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