I am a Third Party Recruiter (Headhunter) specializing in finding employees for the Plastics Industry.  In today’s buyer (employer) driven market, well written resumes are even more important than ever.  Unfortunately, I continue to see many poorly written resumes.  In order to help job seekers write better resumes, I am relisting a Blog I wrote a couple of years ago.   This is a basic chronological resume in an outline format that you can use to develop your resume.  The Chronological resume is good to use for mailing, hand delivery or sending to recruiters.  This assumes you are using a word processor, which should be Microsoft Word 97 or more recent.   Adobe .pdf files are also acceptable.

 I.  PERSONAL INFORMATION
      A. YOUR NAME IN CAPITAL LETTERS  WITH BOLD PRINT
           a. Use Ariel, New Times Roman or Courier.  Nothing fancy.  
      B.  Your Mailing Address in slightly smaller type.
      C.  Your Telephone Numbers.
           a.  Home telephone number
           b.  Cell phone number
           c.   No work number.  Just too dangerous if working.
      D.  Your email address.
           a.   If you are still working, do not include your company’s email address because the company has access to it.

 II.  OBJECTIVE -  This is the most controversial part of this type of resume, and I recommend that you do not include it.
       A.  Provide an objective only if you know where resume is being sent and it matches the job.
       B.   Probably better to attach a cover letter to the resume and leave off the objective. 

III.  WORK HISTORY
        A.  List every major position since starting your career in descending order (military service is optional but should be include if it relates to the position you are appling for).
               a.  If you have worked for many years and can bunch some jobs, do so.
        B.   Show dates that jobs were worked starting with most recent.
               a.  If you had several jobs at the same company,  make sure the
                    first date covers entire time at the company.
               b.  Then provide dates for different positions held within the company.
        C.   List company where you worked in bold print.
               a.  If company name has changed, reference the new name.
        D.  Write a single sentence telling what the company manufactures or sells, this is very important.
               a.  In today’s market, this is one of the most important things you can write because companies want people who have experience in their industry.
        E.   Job title or titles
        F.   Write a brief statement of job responsibilities, do not provide a job description.
               a.  The key here is brief so you have room for accomplishments.  
        G.   List your major accomplishments!
               a.  This is the most important part of your resume.
               b.  List accomplishments using specific accomplishments, i.e. saved $2
                    million on project xxxx.
               c.  Make sure to list your accomplishments, not a team’s.  Estimate your
                    part of team savings.
               d.  Do not be afraid of looking like you are bragging.  
               e.  If  your list of accomplishement do no make you look like you are bragging, write more accomplishments.
         H.  Mention any significant awards the company may have received. 

 IV.  EDUCATION
         A.  List Degrees with the most recent first.
               a.  If you list part of a degree, make sure it does not look like you have a
                    degree.
               b.  If you have a A.S. degree and you received a B.S. in the same field,
                    do not list it.

  V.  SKILLS
        A.  Try to chose skills that relate directly to the job you think you might
              be applying for.
               a.  Do not list skills that everyone is expected to have these days.
                      i. Microsoft Word.
                     ii. Excel
         B.  Technical skills that relate to you degree(s) are best, i.e. product design, injection molding, etc.

 VI.  PERSONAL INTERESTS OR INFORMATION
        A.  Never, never list personal interests, even if you think they relate to the 
             job.
              a.  An exception might be if you know the company supports 
                   Junior Achievement, etc.
        B.  Do not mention your family on the resume.
        C.  Never list Church or Secret Society affiliations on a resume.
        D.  Never mention any physical or mental problems on the resume.
        E.  Even though it is easy to figure out, do not list age.

VII.  LIST PROFESSIONAL AFFILIATIONS
        A.  This is not a requirement but it is a good thing to do.

IIX.  DO NOT LIST REFERENCES
         A.  Just state that references will be supplied upon establishment of mutual
              interest.

Finally: The optimum length for a resume is probably two pages so expect to do several re-writes.  Also find someone that can be brutally honest and ask them to critique the resume.  This is very important.

I have been a third party recruiting doing staffing for the Plastics Industry for the last 12 years.  I receive about 100 resumes each day and after all this time I am still amazed by how poorly written so many of these resumes are.  I am not talking about the obvious mistakes such as misspellings (is it possible that there are still people in the US that have not heard of spell checkers?) but about structural problems such as listing job duties instead of accomplishments and not giving any indication about the product(s) their employer manufacturers. 

Since my past posts on resume writing appear to have gone unheeded, I am appealing to a higher power, GOD, to help resume writers.  God’s resume can be found in the first two chapters of Genesis in the Bible.   

The first thing worth noting is that GOD used a chronological format for his resume.  He carefully lists each of his six jobs or tasks and states that each one of them took a day.  Theologians can argue how long each day really was but the important thing to note is the basic format GOD used.   He did not start the first chapter of Genesis with a list of key words.  The keywords are contained within the text.

The second thing to note is that GOD told us his accomplishments intead of presenting us with  his job description.   I don’t know that a job description for being GOD would have been very informative, just as a candidate providing his or her job description is not very informative for the recruiter reading the resume.

The third thing worth noting is that GOD went to a great deal of effort to describe his products, e.g. “In the beginning GOD created the heaven and the earth.”  He went on to describe the animals, humans, etc. that he created.  Companies today want to hire individuals that understand their products and clients.  Long gone are the days that individual were hired based on their potential with the belief that they could learn everything they needed to know to make them successful.  Companies just don’t have the time to train like the use to.   Companies want to know that you can hit the ground running so showing that you are familiar with the products and customers that the company makes and serves in paramount.  So many candidates think that recruiters should be familiar with all the companies in the United States (the World?) that they do not have to provide any information about the company(s) where they have worked.  This is a big mistake because third party and corporate recruiters do not know or have the time to research every company on a resume.  If information about the candidates past companies is not on the resume the recruiter must assume the candidate does not have the requisite experience and pass over the candidate.

Also worth noting is that GOD provides the method(s) he used to create his products in Genesis, chapter 1 verse 9, “GOD spoke”.   Obviously, we cannot create planets by speaking but we can motivate people or lead product launches by speaking.  More importantly we can improve the products our company manufactures by using methods, such as, Lean Manufacturing, 5S, Six Sigma, etc. methodologies to get the job done so make sure they are included in the resume.

I know that I am a lowly third party recruiter so taking advice from me might be difficult but hopefully looking at a resume written by God will help with resume writing process.

Before starting my latest tirade about how both white and blue color workers’ belief that their wages should be constantly going up in today’s labor market is not realistic, I would like to reestablish my credentials.

Before becoming a Technical Recruiter at Discovery Personnel, Inc., I worked primarily as an engineer manager in the Medical Industry for 25 years.  I have an MBA from the University of Dayton and a BS ME from Purdue.  I have now been a technical recruiter for over 10 years, recruiting primarily for the Plastics Industry.  During most of my career, conventional wisdom said that every time an engineer or manager changed jobs, he or she should get a 10 to 20 percent increase in salary and that held pretty much true during my career.

In my second career, as a Technical Recruiter,  I have seen major shifts in the labor market due to globalization.  The percent loss of jobs in the Plastics and Rubber Industry alone from 1995 through 2005 is about 12%.  Source: Bureau of Labor Statistics, in Der Spiegel Spec. Int. Ed. 7, 2005.  I am sure the job loss percentage in the plastics industry has increased even more over the last couple of years. 

Obviously,  The Boss (a.k.a. Bruce Springsteen) is just as correct today as he was in 1985 when he sang about the steel mills, “The foreman says these jobs are going boys and they ain’t coming back.”   Assuming The Boss is correct, and who I am I to argue with The Boss, why do a large percentage of the downsized plastic industry job seekers expect a salary, or hourly rate, increase when looking for a new job? 

I am currently reading The Entrepreneurial Society, By David B. Audretsch.  On page 87, Mr. Audretsch states:

Perhaps the iron law of globalization will  inevitably force wages down in the developed countries toward the lowest common denominator found on the globe.  Certainly, if you ask the textile worker or auto workers in the United States who are still lucky enough to to have jobs, they will no doubt enthusiastically endorse the validity, if not virtue of the iron law of globalization.  Their wages, in real terms, have been diminishing steadily for decades now.

It should be pointed out theat David B. Audretsch is an award winning economist and a director at the Max Planck Institute of Economics in Germany and professor at Indiana University.  Who am I to argue with David Audretsch? 

Why then do I upset injection molding machine set up technicians when I tell them they are more likely to see a pay decrease, instead of an increase, when they get their next job?  Most people like to believe they are special, and some are, but most are not and I believe that is one reason they have unrealistic expectations.  Another reason is that in a society where people are taught to believe they should see the glass is half full instead of half empty, many people have trouble facing reality.  

A small percentage of job seekers will actually see increases in their salaries because of their education that makes them a rarer commodity.  Companies are lining up to hire graduates from colleges that train plastics or polymer engineers.  They are in demand because so few students today want to work in manufacturing.  Why work hard in manufacturing when you can make ten times as much money managing a hedge fund? but, as usual, I digress.  Unfortunately, these individuals are few a far between. 

Plastics engineers, who have worked for one of the automotive suppliers for twenty years and do not have a degree are going to make less money, not more when they are downsized or they are going to remain unemployed.  This just a cold hard fact.  The reason engineers are being downsized is because globalization has made it difficult, if not impossible, to compete effectively, and a new employer will almost be forced to offer less money. 

Skilled laborers, such as machinists, are finding the job loss/pay reduction even more difficult to accept.  Machinists are very intelligent people who once had very rare skills.  Fifteen years ago, I remember seeing big signs in front of machine shops offering signing bonuses and vacations along with the potential to reach a six figure salary with overtime.  Those days a long gone when a machinist in China or India is being paid one tenth as much (China and India are now outsourcing work to countries with even lower wage rates).   Most machinists I talk with conceptually understand the effects of globalization but they still refuse to work for lower wages believing something will change or the government will help them.  Unfortunately there is little the government can do except offer retraining or the extension of unemployment insurance payments. 

I say all of this to implore job seekers not to kill the messenger when the poor Technical Recruiter has to provide a reality check.  If you have been downsized, there may be a job out there for you but probably not paying what you are use to making and it is only going to get worse. 

Brains not brawn will be required to achieve an acceptable standard of living in the future, in the developed countries.  Good luck, or God speed, because most of us are going to need it.

Job Seekers often ask me if they should post their resumes and/or search on Career Sites. Depending on the circumstances I tell them that it is their best interest to post or not to post.  Since I get so many questions about web sites, I wanted to share the following;

Career Sites Fail Job Seekers

By DENISE DUBIE, Network World, IDG

 

Published: April 9, 2008

Career Web sites such as Dice.com and Monster.com could be making the search for work more difficult for job seekers and causing potential employers to leave positions unfilled, according to Forrester Research, which this week reported the majority of online job sites failed to pass usability and performance tests.

Forrester examined 12 career Web sites in its report. The research firm chose the top four companies in two industries, financial services and retail, based on revenue, and the top four job boards. None of them received a passing score in the research firm’s Web site review.

“As a group, the job boards outperformed other industries, while financial services firms fell to the bottom of the list,” the Forrester report “Best and Worst of Career Web Sites” reads. “Due to numerous flaws revealed through our evaluation, all sites received failing scores.”

Poorly performing career sites not only deliver a negative experience for job seekers, Forrester says, but also hurt employers. “Firms often overlook their career Web sites in favor of other revenue-generating sections of their site. Bad move,” the report reads.

According to the research firm, more than 60% of 25- to 34-year-old job seekers rely on the Internet to find employment information, making career sites the second most common source of new hires for large companies. Forrester expects that popularity to increase as Generation X and Y employees begin to comprise a larger percentage of the total workforce. Yet the study showed that job seekers can expect poor performance from career sites across the board.

“Ten of the 12 sites reviewed scored below zero,” the report reads. A passing score on all 25 criteria Forrester examines would be a +25 or higher, with a score range of between -50 and +50. “Yahoo! Hotjobs fared the best at +10, which is 15 points shy of a passing score; Merrill Lynch fared the worst at =18. The average score across all of the sites evaluated was -8.8,” Forrester reports.

Forrester evaluated American International Group (AIG), Citigroup, Merrill Lynch and The Goldman Sachs Group in the financial services industry. For retailers, the research firm examined JCPenney, Kroger, Macy’s and Rite Aid.  And for job search Web sites, the research covered CareerBuilder.com, Dice, Monster and Yahoo! Hotjobs.

Common problems across all industries including missing content and functions, flawed navigation flows, illegible text and poor use of space, as well as poor error handling and missing privacy and security policies. According to Forrester, companies need to design career sites with the user in mind and begin revamping by first fixing problems that inhibit site usability.

“Once the fundamentals are sound, firms can focus on ways to further differentiate their experience by dedicating resources to finding innovative solutions,” Forrester advises.

Copyright 2008 IDG News Service. All Rights Reserved.

Very often candidates are asked by company hiring officials how the Third Party Recruiter (Headhunter) found them.  This rather innocuous seeming question is often asked early in the interview process, why? 

There is an obvious answer to this question.  The company is gathering intelligence so they can do a better job of recruiting candidates directly, and since the job seeker wants to ingrate themselves to the company, they are more than happy to answer the question.  After all the candidate has nothing to lose, right? - WRONG!

If the job seeker responds that the Headhunter found him or her on a Job Board, or they responded to a Job Board posting by the Third Party recruiter, the candidate may ultimately actually be hurting them self.  How can this be?

  • The company now knows that you are an active job seekers and decides not to hire you.  Companies that hire Headhunters to find candides to fill their job openings want to believe they are getting passive job seekers.  Passive candidates are perceived to be a rarer commodity by companies and, therefore, move valuable.  The logic is that if the candidate is not looking for a new position, the company must be taking care of him or her and they must really be good at what they do.  In fact, I have found many “passive” candidates to be too lazy or scared to look for a new job and are not necessarily that “valuable” to their current company but they are hanging on for dear life. 
  • The company now believes they know where individuals with your skills and training “hang out” when looking for a job so they pass on hiring you so they can find their own candidates on the same job board.  Many years ago I found a candidate for a President’s position on Headhunter.net.  He interviewed well and was basically hired.  The last step in the process was to have dinner with the company’s CEO and the head of the Personnel Department.  The dinner went well but at the end of the dinner the CEO asked the candidate how I found him.  When the candidate replied the Headhunter found him on Headhunter.net the CEO told the Personnel VP not to hire the candidate and to begin using Headhunter.net to find their own candidates.
  • The company now knows you are an active candidate but decides to try to hire you anyway.  Obviously, you were not hurt by revealing you responded to, or you resume was found, on a job board, or were you?  I have worked with companies who after finding out that the job seeker was found on a job board, the company decided to offer the candidate less money than they were originally planning, because they perceived the job seeker was not a valuable as they originally thought.

These are just a few of the reasons I believe it is in a job seekers best interest to be very careful when answering the, “How did the Headhunter find you?”, question.  Even if you know the Headhunter found your resume on the Internet via a Job Board, such as Monster, Hotjobs, Careerbuilder, etc., try to sidestep the question, or if cornered, respond with “He/She told me his/her Research Department found me.”  However you decide how to respond to the, “How did the Headhunter find you?” question, never guess and say they probably found me on a Job Board.

A Recruiting Industry Trainer/Writer recently published “WEEDLE’s Annual Source of Employment Survey” which can be read in its entirety at www. weedles.com.  Since most job seekers are not familiar with Peter Weedle’s work, I decided to take an excerpt from his 2008 Employment Survey and share it with Job Hunter’s Journal readers and provide some of my own insights.  Of the 15,600 survey respondents, 65% were male, 35% female and the median age was 40 to 45 years.

When asked to identify where they found their last job, the respondents listed the following sources as their to ten (not all sources are listed so the percentages will not total to 100%):

  • 13.3% – An ad posted on an Internet job board
  • 7.0% – A tip from a friend
  • 6.8% – Other
  • 6.3% – A newspaper ad
  • 6.2 – They posted their resume on a job board
  • 6.0% – A call from a headhunter
  • 5.8% – They were referred by an employee of the company
  • 5.2% – They sent a resume to the company
  • 4.9% – At a career fair
  • 4.8% – By networking at work.

How do these findings compare to those of a year ago?

An ad posted on an Internet job board was the highest ranked source last year, as well, but the percentage of respondents citing this source has almost doubled; it was 7.6% in 2007 compared to 13.3% in 2008.  A tip from a friend was the second most cited source in 2007, as it was this year, but the third and fourth most cited sources in 2007-career fairs and a call from a headhunter both dropped a bit in the rankings.  Newspapers, on the other hand, gained a notch, moving from the fifth most cited source in 2007 to the fourth most cited source in 2008, and the percentage of respondents citing newspapers went up, as well (from 5.7% in 2007 to 6.3% in 2008).

What else did the survey uncover?

Respondents gave a thumbs-down to two sources of employment that have generall been viewed mre favorably by recruiters.  Just 3.9% of the individuals in the poll said they found their last job:

  • through the publication of their professional association
    or
  • on a social networking site.

I believe the reported findings are somewhat misleading and that Third Party Recruiters (Headhunters) account for a much larger percentage of the placements than the survey would indicate:

  • The percentage of jobs found through “An ad posted on an Interent job board” (13.3% ) is highly misleading because a majority of the posting are by Headhunters and the placements are due to their efforts
  • The 6.2% ”They posted their resume on a job board” is also misleading because most job seekers that post their resume tell me nothing happens until a Third Party Recruiter contacts them and places them with the Headhunter’s client company
  •  At least half of all newspaper/magazine ads (6.2%) are placed by Headhunters who are directly responsible for the job seeker’s placement. 

If only 50% of the ad posting responses and resume job posting placements are due to Headhunter efforts the “A call from a headhunter” percentage would lead the the list at 18.9%.  Just food for thought when starting a job search.

Overall, the main lesson that can be taken from this survey is that there are many ways to skin this job search cat (sorry PETA) and the savvy job seeker will utilize as many of these methods as possible.

I am a third party recruiter who receives over 100 resumes per week.  Most of those resumes are responding to postings I have place on several thousand job boards, or on my own web site.  When I post a job opening, I carefully spell out the job requirements.  Job seekers responding to my posting often have very few, or none, of the job skill and experience requirements in their resumes.  When I respond to the candidate via e-mail, or call them, and inform them that they don’t fit the job requirements, the job seeker often responds by telling me that they have the requisite skills but they failed to include the information in the resume.  

A Resume is not just a formality, it is the key to unlocking the company’s hiring door.  If the information on the resume does not include the  information the hiring company wants, no amount of cajoling by the recruiter will get the hiring company to interview the candidate.  With the easy access to word processing software these days, there is no excuse for not tailoring a resume to fit the job description unless the job seeker does not have the requisite job skills and experience.  If a job seeker does not have the experience and job skills the company wants, they should not be responding to the positing by a third party recruiter for that particular position anyway.  If the job seeker is responding to the posting in order to get help from the third party recruiter with their job search, that should be clearly stated somewhere in the response.

I know many candidates believe that third party recruiters should “think outside the box” and present them to the hiring company anyway but that is not what companies are paying us to do.  Companies provide lists of qualifications they want met and that is that.  Companies are not looking for creativity when they hire a third party recruiter, they are looking to have their hiring needs met period. 

The perfect resume probably has not been written but a resume does not have to be perfect, it merely has to be good enough to get you a job interview.  The following 12 items should help in your efforts to write an effective, if not perfect, resume. 

  1. Never, never lie on your resume.  Even stating that you are still working for a company when you are merely collecting some type of unemployment compensation from the company is a lie.  Intentionally misleading people into believing you have a degree when you do not is a lie.  Leaving a job off the resume that you worked at for six months is a lie.  I was ready to hire an engineer several years ago and I was very happy to have found someone after a long search.  I told the headhunter I was working with that I was ready to make the candidate an offer but when I found out he was not employed, I decided not to make the offer.   I withdrew the offer because during the interview I asked him if he was still working and he said yes.  I figured if he would lie to me about that he would lie to me when he came to work for me and that was a risk I was unwilling to take.
  2. Make sure all contact information is correct.  I once had an executive making over $250,000 get very angry with me because my client company would not send him his interview expense check.  When I checked into it, I found out the check had been returned to the company several times.  The candidate had an incorrect address on the resume.  I have seen many resumes with incorrect telephone numbers.  This is not as important in the email era, unless your email address is wrong also, but it is not a good thing.
  3. Make sure you have NO spelling errors on the resume.  Virtually everyone has access to word processing program with a spell checker.  If you do not, invest in a word processing program and use the spell checker.  Spelling errors send everyone who reads the resume a message that you don’t really care.  I once had a candidate who after interviewing with a company felt compelled to write a thank you letter, which is normally a good thing.  Unfortunately, the thank you note was hand written and full of spelling errors.  The company’s offer letter and the candidate’s thank you note passed each other in the mail.  After receiving the thank you note, the company withdrew the offer.
  4. Talk about your accomplishment’s not the team’s accomplishments.  The team (in most cases) is not trying to get the job, you are.
  5. List accomplishments, not your job description.  The hiring company wants to know what you did to make your company more successful, not that you watered the plants every morning.  This can be very important.  I rewrote an executive candidate’s resume (for a fee) that had been out of work for six months.  The main thing I changed was his to list his accomplishments and eliminated his duties.  A few weeks later I received a letter from him stating he had 6 interviews and was deciding between 3 offers.   He also sent me an additional check.
  6. Minimize or eliminate the use of bullet  points (like this one) and fancy graphics.  My computer reads most of the resumes sent to me before I do and it gets very upset if it has to sift through bullet points or cute winking happy faces.  Also, more and more hiring companies are reading resumes directly into data bases and bullet points and graphics make this a slow process. 
  7. Do not use tables.   Tables present a whole host of problems if the recruiter has to make a change on the resume or if the company is trying to feed the resume directly into their data base.
  8. Try to keep the resume to two pages.  One page is usually too short but more that 2 page resumes often get ignored because no one has time to read more than two pages.
  9. Do not call your resume a Curriculum Vitae.  They are all the rage in Europe but a true Curriculum Vitae is almost an autobiography and no one in Human Resources wants to see that.
  10. Do not list references on your resume.  There are so many reasons not to do this that I do not want to list them here.  One of the biggest reasons not to list references is that the person you have listed as a reference may quickly become your strongest competitor for the job after the recruiter talks to him or her. 
  11. Do not put your Social Security Number on your resume.   This seems obvious in this era of identity theft but I still see resumes with Social Security numbers.
  12. Do not list personal items such as hobbies, number of children, church affiliations, etc.  These can only hurt you because most Human Resource Managers think they are Psychiatrists and if they see you like to read, they automatically assume your are an introvert and this could be a bad thing if you are interviewing for the Plant Manager position.  Also, deep down most companies believe you should not have a life outside the company.  If you have time for hobbies that means you could be working longer hours developing that perfect report no one is going to read.  I interviewed with a well known maker of orange juice in Florida several years ago for a management position.  The Vice President of Operations explained that he expected everyone to work on Saturday and after taking your family to church on Sunday morning, you should probably come into the office in the afternoon (if you had to go to church or synagog on Saturday, I guess you were in big trouble).  I think a lot of executives still believe all your waking moments should revolve around work, even though they know better than to say it.  I got the job offer but turned it down. 

 

Previously, I have talked about the fact that when an individual interviews for a job, the purpose of the interview is to get the job.  Recently another of my candidates lost an excellent job that he fit perfectly because he was worried about the potential commute during the interview.  The company took his reticence during the interview as an indication that he really was not interested in the position or the company, when really he was worried about driving to work in heavy traffic.  When told that he was not getting a job offer he was very disappointed because he had decided he really wanted the job.  When asked why he acted so cool during the interview process he explained that he was worried about the potential commute.  He asked to have the company reconsider him for the position but the opportunity was lost and the ironic thing is that he was probably the best candidate I could have placed with the company.

Unfortunately, the traffic he saw was from the airport to the plant site and the company was located in a suburb and had he driven a few miles west he would have found that he could have lived virtually in the country.   The moral of this story is during the interview, concentrate on the interview process and getting the offer.  The details can be worked out later and if the concern is real and cannot be eliminated, the offer can be rejected.  

The Future of Plastics Sales? – NO MORE WILLY LOMANS

Arthur Miller’s Willy Loman in The Death Of A Salesman has always defined what is a salesperson for me, possibly because I am an engineer by training and never truely understood salespeople.  Willy Loman always worked very hard creating relationships with everyone from the receptionist to the Chief Executive Officer.  I doubt that Willy would have understood that what he really did was reduce friction in the sales process, even though he believed creating relationships was what he was all about.  Through Willy’s sales efforts, he was able to bring together people who needed whatever product  he was selling at the time with people wanting to purchase that product or something very similar.  What he really got paid to do was simply to find a buyer and seller and reduce the friction in the selling process. 

Willy would be shocked today to find out that sales relationships are not nearly as important today as they were in his era.  The flattening world and the Internet have taken much of the friction out of the sales process.  Buyers can look up the price of copper, coffee, plastic resins, paper bags, etc. on the Internet and get a very good price if not the very best price.  Getting the very best price or product value still may require some help and that is where the salesperson of today enters the fray. 

In my capacity as a Third Party Recruiter for the Plastics Industry, I have several clients who are looking to sell plastic bags, plastic resins, plastic colorants, etc.  The companies are all struggling to find the salespeople they need.  Part of the reason for the paucity of sales candidates is money.  If you are not a salesperson, you must understand that money is very, very important to salespeople.  Salespeople often depend on money to help establish their self worth.  Taking a new sales position with less base pay may have little affect on them financially, especially if they can make up the money through commissions, but the lower base salary may impact the salesperson’s self worth.  Let’s face it, scientists and engineers usually determine their self worth by unique knowledge or skills, others do not have.  Self worth is very important to all of us.

Unfortunately for salespeople who have grown fat on reducing friction in sales process, keeping the high base salaries and incomes in an increasingly hypertransparent world is becoming increasingly difficult.  I have the resumes of several hundred plastic salespeople who once had a six figure base salary and are now out of work.  They are not out of work because they have poor sales skills, most are very good salespeople but the loss of friction in the sales process has reduced their value to potential employers.  The Web’s price-deflating impact and the ever Flattening World, as described in Thomas L. Friedman’s book titled The World is Flat, has reduced the ability of companies to pay the salaries many salespeople believe they should still be earning. 

Instead of six figure base salaries, our clients want to pay experience salespeople with industry contacts base salaries of $40,000 to $65,000 plus commissions and/or bonuses.  Obviously, cutting the base salary in half that a salesperson is use to making will not only negatively impact them financially if they cannot make us the difference with commissions or bonuses it will also negatively affect their self worth.  I believe that the potential loss of salespeople’s self worth is the reason they turn down these positions with lower base salaries even though they are unemployed.  Salespeople are also very optimistic, they have to be, and they may also believe a position paying their old base salary or more is just around the corner and I hope for their sakes it is.   

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